Those who are able to inspire will create a following of people – supporters, voters, customers, workers – who act for the good of the whole not because they have to, but because they want to. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. They are less likely to be swayed by incentives. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired.įor those who are inspired, the motivation to act is deeply personal. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Great leaders, in contrast are able to inspire people to act. It is usually tied to some external factor. The ability to motivate people is, in itself, not difficult. Summary of Start With Why Introduction: Why start with why?
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